Serving Looks with a Side of Sass – Myntra Style Squad (Part 2)

Myntra’s Social Commerce platforms M Live and Myntra Studio are abuzz with the trendiest fashion and beauty content created by some of India’s most popular influencers, better known as our Style Squad. Every day, they dish up shoppable looks giving Myntra customers non-stop OOTD inspirations and style hacks. Read on to know more about some of our Style Squad members.

Asmita Kaushik

Asmita KaushikRemember this bubbly and super-stylish contestant from Myntra Fashion Superstar? Asmita has been associated with Myntra for one and half years now and is one of the leading creators on Myntra Studio with over 25,000 followers. “Myntra Fashion Superstar kick-started my career in fashion. It has been an amazing journey so far; for me, Myntra is like family,” Asmita says.

With relatability being the driving factor, Asmita’s content is defined by feminine chic and trendy pieces. She knew fashion was her calling when she started modelling during her college days. “My content has all the girl-next-door vibes. My personal style is super feminine, I’m more into dresses, Indian wear, accessories, and super feminine colours and styles. Three words that would define my outfit curation would be – classy, feminine, and chic! In the influencer ecosystem, I relate with Aashna Shroff and Aakriti Rana a lot,” Asmita says.

So what is Asmita’s source of encouragement? It’s my mother, she says. “Growing up, I saw her working so hard every day. She taught me the importance of being passionate about one’s work, deadlines, etc…”

About being a part of the Style Squad, Asmita says, “I am excited about a lot of things, to be honest. Since the work has been tripled now, it’s pushing us to be more consistent and better in terms of prioritizing commitments.”

Abhinav Mathur

Myntra Style SquadAbhinav calls himself an accidental influencer. In pursuit of doing something creative and different, Abhinav quit his job as a lawyer and started posting short, funny videos on his Instagram profile. Back then, the whole influencer movement was yet to begin. But his content started getting traction and soon, brands started approaching Abhinav for collaborations. “For me, it has been a decade of creating content. My content mostly revolves around luxury fashion, tech and automobiles now,” he says.

About his personal style, Abhinav says he likes all things minimal. “I am a firm believer in keeping things simple and that exudes a lot of sophistication. What I enjoy doing the most is donning a statement piece of either clothing or accessory over my basic attire to give the outfit a pop.”

An early riser, Abhinav can teach us a thing or two about time management. “I love getting things done early so that my mind is free to think productively later. I ensure I get my workout, meal planning and emails done by the first half of the day. In the second half, I am mostly off to some event, or shooting or travelling for work,” he says.

Through various brand associations, Abhinav has been collaborating with Myntra for a while now. “Myntra Studio brings together a brand (Myntra) and influencers with similar viewpoints on compelling fashion content. Also, I am looking to learn a lot from my fellow Style Squad members. Creativity comes in various forms and all the selected creators have their own, unique perspectives,” Abhinav concludes.

Varun Verma

Varun Verma Mister Supranational AsiaMister Supranational Asia, fitness enthusiast, and Myntra Style Squad member, Varun Verma dons several hats. In the last five years, Varun has collaborated with Myntra both in the fashion and beauty categories.

“I love Myntra and truly understand what its customers want. When I got the opportunity to join the Myntra Style Squad, I immediately said yes. I expect everyone in the Style Squad team to create organic and relatable content for our followers,” Varun says.

Given his dedication to fitness, it comes as no surprise that Varun wakes up at 5:30 am. “I take a shower, read, plan my content, shoot till evening and then end my day with a hardcore workout session in the gym,” he says.

Varun credits his followers for being his ultimate source of inspiration. “While creating content, I put myself in their shoes. I picture their expectations and their goals. It is their comments, feedback, and love that inspires me to create interesting fashion and beauty content,” Varun says.

Diksha Vohra

Myntra Style SquadMessy hair, dreamy eyes and a loving heart are the words that best describe Diksha, according to her. A lawyer by profession, Diksha decided to take up blogging because she wanted to do something different, something that excited her more than what met the approval of society. “I try to be a fun blogger, and love to share my life, the good parts, the bad parts and everything I have learnt so far with my followers,” she says.

Diksha takes pride in creating real and relatable content. “In a world obsessed with filters, I believe in offering raw and unfiltered content. Instead of just working on trending reels, I would rather share my beliefs and vulnerabilities,” she says.

Diksha is excited about being a part of the Myntra Style Squad and believes it is a great way to take her content across audiences. “It’s been an absolute pleasure working as a Style Squad member. It gives me the freedom of creativity, and there is flexibility, as in I can choose my work timing which is great. I’m really excited to experiment with my looks and bring different trends and looks to my followers,” Diksha says.

Relevant reads:

Serving Looks with a Side of Sass – Meet Myntra’s Style Squad Members!

 

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