The Mars And Venus Of Online Shopping
Stereotypes greatly influence the way we think. The preconceived notion is that women shop more than men.
It is true that men and women have starkly different shopping habits. For most men shopping happens in a linear fashion, so to say – they have an item in mind, they visit the store, buy the item and their task is done. For women however, shopping is more than just buying something – it is a social experience. They tend to go shopping with their friends, take ample time to go through a number of things and then after much contemplation and some sweet talk from the salesman they end up making the purchase.
The difference is also visible when it comes to methods of payment. Men tend to pay using debit/credit cards whereas women prefer to pay with cash.
The advent of e-commerce has been a game changer in the arena of shopping. More than anything else, it shatters the stereotype that women shop more than men! According to a study of online shopping habits of consumers in India, a good 61% of the total online shopping is by men. The study also illustrates that 58% of the people shopping online are married.
So, despite all the differences in shopping psychologies between men and women, one thing remains common – they both want to be trendy and in vogue when it comes to clothing and accessories. Be it daily wear or for special occasions, men and women both aspire to look good.
Here is where Myntra steps in and fulfils your desire of looking good. With a wide range of over 1300 Indian and international brands and engaging fashion content like style tips and look books, Myntra aims to appeal to both male & female online shoppers. Now looking good was never so easy.