Socks Are Becoming The New Neckties

Rihanna has been appointed as the creative director of Stance, a US based company that makes, guess what, socks! Yes, looks like the humble hosiery item that has been ignored by many, has walked itself into a fashionable spot this year.

Photo credit: indiatvnews.com, dailymail.co.uk, gofuglyyourself.com, sylvscothran.buzznet.com

With high-profile individuals such as George H. W. Bush (Former US President George Bush’s father) wearing eye-catching pink socks or Rob Kardashian’s new sock designs at Neiman Marcus, socks are now in the spotlight of men’s fashion and are likely going to stay there for a while.

Photo credit: taftclothing.com

As Fibre2Fashion quoted Lubeina Shahpurwala, co-founder of Mustang Socks and Accessories saying, “Nobody can accurately say how big the global socks market is; but as of last year, it was reported to be around US$ 5.6 billion.” It’s official, the sock category is growing.

Though socks have been worn by humankind since the Stone Age, the first knitted hosiery was created in the 15th century. William Lee, an English clergyman made the first knitting machine and he made it for a reason. He loved a woman who was so busy knitting that she did not even look up at him!

For decades after that, knitted socks have been worn mostly as a basic item of clothing. It has been worn because of necessity more than anything else; as socks absorb sweat and also prevent blisters.

However, things have gone a few levels up for socks now. Designers, stylists, fashionistas, even sportsmen now wear socks to make a style statement. The length of socks has also increased, mostly because they are not meant to be hidden anymore. Men are rolling up their denims and chinos and women are pairing socks with heels of all kinds now. There is more to socks than whites, blacks and greys. Nike, Puma, Batman, Mast & Harbour, NBA, Happy Socks and even the Playboy bunny are revealing an all new sock world on the Myntra app. So get your loot now!

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....