Sports Meets Fashion Yet Again With Yuvraj’s Label YWC

“My ultimate vision is to see YWC outlive the name Yuvraj Singh,” is what the cricketer turned entrepreneur had to say at the launch of his very own apparel label, YouWeCan, aka YWC. An emotional venture for Yuvraj, YWC not only offers premium fashion to his fans, it also supports his NGO, YouWeCan.

Being a cancer survivor himself, the core of the brand is rooted in his personal journey with YouWeCan, an NGO he set up specifically for cancer survivors and patients. Moreover, proceeds from the sale of every product will contribute to the NGO with a long term objective to make it self-sustaining to serve its cause.

Fashion YWC

The star-studded launch of the brand will probably be remembered as one of the most memorable fashion moments among cricketers. Yuvraj has followed in the footsteps of his peers such as Virat Kohli and Sachin Tendulkar, who have also launched their fashion labels in recent times.

The collection, which will be available online on the YWC official website and exclusively on Myntra, has two distinct product lines – Gold and Core – and will be available at the price point of Rs. 1,199 up to Rs. 4,400. The Gold line has been meticulously designed and curated by renowned designers, Shantanu & Nikhil; the Core line is conceptualised around the lifestyle of an active go-getter, seamlessly integrating every day comfort and an athletic lifestyle with trendy fashion.

By adding Yuvraj’s YWC to its portfolio of brands, Myntra intends to bring the ace cricketer’s nonchalant fashion sense and compassion for a cause, to hundreds of thousands of fans across the country. This further strengthens Myntra’s hold on the lifestyle category, especially the ‘atheleisure’ segment.

Fashion YWC

Fellow sportspersons lent their support to the brand launch by walking the ‘gold carpet’ themselves. Sports and fashion enthusiasts feasted their eyes on none other than Zaheer Khan, Harbhajan Singh, Sushil Kumar, Chris Gayle, Ashish Nehra, Baichung Bhutia, PR Sreejesh, Sharmila Nicollet, Virendra Sehwag, Rohit Sharma, and of course Yuvraj Singh, among many others. Superstars Amitabh Bachchan and Deepika Padukone were also seen at the event, along with many other Bollywood stars.

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!