Story@Home: A Software Engineer’s Journey to Entrepreneurial Success with Myntra
When Ankit Rungta, founder of home decor brand Story at Home, decided to expand his business by partnering with Myntra, little did he know about the phenomenal success his brand was about to meet. Which offers products like bed sheets, comforters, dohars, curtains, towels, wall art, and furniture, left no stone unturned to keep up with the demand, saw a meteoric growth of over 380 percent over a period of 4 years on Myntra. The team at Myntra facilitated this tremendous success for the brand by helping them better understand people’s style quotient, customer preferences, and their purchasing patterns. Ankit throws light on how Story at Home found a great partner in Myntra and achieved success beyond its wildest dreams! Watch the video to know more about the journey.
The Journey of Story at Home Brand
Ankit takes pride in his journey and looks forward to growing much more with Myntra. “I started my journey as a software engineer with Infosys, but my deep passion to do something on my own brought me to home furnishing. I along with my dad, started Story at Home in 2012 with an idea to bridge the gap by introducing quality products to match people’s homes and lifestyles. We started as an offline brand and with the aim to reach out to masses we moved online,” he says.
Ankit believes in the philosophy of “home is where the heart is,” which is why he has created a brand that is all about creating memories by decorating every nook and corner of your home. By delivering premium Story at Home brand products at affordable prices, Ankit aims to create beautiful stories for every home.
And now that you are aware of the Story at Home brand story, go ahead and check out their offerings on Myntra, for we are sure you would love them.