Straight Outta Street: Word Unfettered
Be it the gullies or chawls of Mumbai, that are quite literally warehouses of raw talent, or the comfort and sass that is integral to street fashion, Myntra believes in making these trends accessible to fashion lovers in India. Just a few days back, Myntra had India grooving to the moves of the gully boys of Mumbai in its ‘Myntra Unforgettables – EAT. BREATHE. STREET’ campaign video.
When we talk of Street though, is it possible to do so without actually talking ‘street’? In the next leg of Myntra’s Straight Outta Street campaign, they ramp up the aura around street fashion by tapping the vocabulary of these fashionistas!