Straight Outta Street: Word Unfettered

Be it the gullies or chawls of Mumbai, that are quite literally warehouses of raw talent, or the comfort and sass that is integral to street fashion, Myntra believes in making these trends accessible to fashion lovers in India. Just a few days back, Myntra had India grooving to the moves of the gully boys of Mumbai in its ‘Myntra Unforgettables – EAT. BREATHE. STREET’ campaign video.

When we talk of Street though, is it possible to do so without actually talking ‘street’? In the next leg of Myntra’s Straight Outta Street campaign, they ramp up the aura around street fashion by tapping the vocabulary of these fashionistas!


The boundaries of language fade away when you are all united by only one rule – to be yourself! To celebrate the X Factor of the street Myntra brings to you the Urban Disctionary of street style, so loosen those kicks, and flex your threads and your style, because Street is dope!

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