Take the Omni-Channel Way

If you remember watching the movie Minority Report, released in 2002, you might remember Tom Cruise walking into a GAP store where a retina scan reveals his past purchase history, the assorted tank tops he bought last time. This is an early example of personalized customer experience.

The need for personalization and convenience are key reasons influencing brands to innovate with their products, strategies and marketing and distribution mix. The omni-channel game is a natural offshoot of a consumer centric approach. According to a study by Boston Consulting Group, what this really means is placing consumer convenience and experience at the center in an online and offline retail platform. Innovations should help shoppers decide how they want to shop, for what and where. They should also be given the convenience of their packages being delivered at home, in store or at a separate delivery location and so on and so forth.

Ananth_Narayanan_Omnichannel

Baby steps are being taken to capitalize this omni-channel experience by Indian retailers. According to CEO, Ananth Narayanan, Myntra is exploring the omni-channel strategy with some if its major partner brands on the fashion app. “Maybe we will leverage their inventory in the stores or the consumer experience that we have in the stores can direct the traffic.”

Over the next 12-18 months, Myntra plans to double its business with international brands and omni-channel is going to be one of the ways. “Omni-channel is a good idea. I think people should do more omni-channel because that will educate the consumer on e-commerce. Whenever I have conversations with brands, I suggest them to do omni-channels,” says Narayanan.

Related Articles

Myntra Studio Goes Live with Fashion and Lifestyle Content

Myntra Studio is a one-stop destination for original, exclusive, inspirational, entertaining and shoppable content.

Myntra Partners with Wildcraft to Offer Personal Protective Masks to Customers

In a bid to join the fight against COVID-19, we have partnered with Wildcraft, India’s leading adventure equipment,....

Dealing with Coronavirus – Behind the scenes at Myntra

Here are the precautions we are taking at Myntra to safeguard our employees, partners and customers against COVID-19.

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....

Myntra Launches Actor Mahesh Babu’s Apparel Brand ‘The Humbl Co.’

The launch of Mahesh Babu’s brand ‘The Humbl Co.’ on Myntra will make it accessible to a wide audience across India.

Making Heads Turn? Be Unskippable, à la Myntra

Start with a classic attire of your choice – a skirt, a pant suit, a bodycon dress or whatever takes your fancy. Add....

Cut A Stylish Figure This No Shave November

No Shave November or Movember is here and we can see manly beards being displayed in all their glory. The Movember....

A Glimpse of The Future of Fashion at Myntra Tech Threads

In an evening full of fun, fashion, technology, culture and all things colorful, Myntra’s annual brand summit, Tech....