Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it all. Myntra’s ongoing End of Reason Sale (EORS) aims to utilize the large network of mom and pop stores in delivering a sizeable chunk of their products to customers.

In preparation for the EORS, Myntra has done the necessary groundwork to enhance delivery speed by 15%. As part of that plan, it has partnered with as many as 7500 kirana stores, geographically spanning 50 cities. This is more than double the number of stores Myntra had tied up with in the previous edition of the EORS. It has been projected that 3.5-5.5 lakh deliveries will be carried out by these stores.

Myntra leverages kirana store network for EORS deliveries

How does this help?

So, why is Myntra, one of India’s most progressive e-commerce websites, partnering up with something as dipped in tradition as kirana stores? It’s simple – to provide the customer with the best experience.

With almost 2500 international and domestic brands participating in EORS with jaw-dropping offers, traffic is expected to be at an all-time high. Kirana stores will play a pivotal role in ensuring that last mile deliveries for the sale is a success, by fulfilling around 70% of delivery orders.

To maintain the high standards of customer service that Myntra have set for themselves, the partner stores have been selected through a stringent screening process. They have also been trained by 300 Myntra executives to ensure that the deliveries happen exactly like a Myntra delivery would happen, points out CEO, Ananth Narayanan.

Kirana stores are a significant part of the social fabric of small Indian cities. On an average, a single store caters to roughly 100-200 families. In smaller towns, the store owners and helpers are well known to their customers, and vice versa. Myntra is expecting 60% of the sales from EORS to come from Tier 2 and 3 cities. In many of these cities, the stores are expected to carry out the final deliveries to the customers. And the best part about this? It creates significant employment across the country, while allowing Myntra to scale up without adding a lot of people.

Talk about a win-win situation!

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....

Elevate Your Office Dressing In 3, 2, 1…!

If the proverbial question of #WhatToWearToday ever haunted you, then know that you are not alone. Every adult mortal....