The Business Of Fashion At Myntra

The year is drawing to an end, and CEO of Myntra and Jabong, Ananth Narayanan has many reasons to feel good about the year that has been.

Performance indicators have been tremendous for Myntra, with 80 percent year-on-year growth rate, an industry-leading revenue run rate of $1 billion and acquisition of Jabong. And more than anything else, what excites Ananth is the winning mindset at Myntra that really forms the core of its strength.

In conversation with Pranjal Sharma of Zee Business, Ananth dwells at length about the business of fashion at Myntra, selection, service, engagement and customer satisfaction.

Fashion and lifestyle, according to Ananth, is the most exciting segment in e-commerce right now. And undoubtedly, Myntra will continue to create more and more excitement for its consumers through its selection, service, and engagement.

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