The Business Of Fashion At Myntra

The year is drawing to an end, and CEO of Myntra and Jabong, Ananth Narayanan has many reasons to feel good about the year that has been.

Performance indicators have been tremendous for Myntra, with 80 percent year-on-year growth rate, an industry-leading revenue run rate of $1 billion and acquisition of Jabong. And more than anything else, what excites Ananth is the winning mindset at Myntra that really forms the core of its strength.

In conversation with Pranjal Sharma of Zee Business, Ananth dwells at length about the business of fashion at Myntra, selection, service, engagement and customer satisfaction.

Fashion and lifestyle, according to Ananth, is the most exciting segment in e-commerce right now. And undoubtedly, Myntra will continue to create more and more excitement for its consumers through its selection, service, and engagement.

Related Articles

As we gear up for EORS, this Environment Day, these brands on Myntra talk about bringing fashion and sustainability together

Our brand partners share their excitement about participating in the latest edition of EORS.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!

Myntra launches international brand DeFacto on the platform and you’re going to love it

The brand offers more than 900 styles on the platform for men, women, and kids.

Myntra’s New ‘All About You’ Ad Campaign Featuring Chitrangda Singh Talks to the Woman of Today

The ad celebrates the quiet strength and the roaring spirit of the modern women.

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.