The E-Commerce Army

What makes India’s e-commerce the next big thing? Is it the fact that in spite of being barely 10 years old, it is already sized at $10 b and expected to swell up to a whopping $200 b by 2020? Certainly, yes. But what is the one big takeaway? It is job creation, at a defining level.


The Indian e-commerce industry has given jobs to an army of industry professionals who are flourishing under its umbrella. Be it amateur photographers, models, stylists, make-up artists or delivery boys, the e-commerce industry has embraced them all.

There has been a substantial increase in the turnover of e-commerce businesses in last couple of years which has given the job market a further impetus. According to a recent Assocham report, 2.3 lakh jobs are likely to be created this year in the online retail sector of the e-commerce industry. Students from top business schools are vehemently taking to the e-commerce sector and hence transcending beyond traditional arenas like consulting and financial service jobs.


India has a robust internet penetration with nearly 150 million internet users. A large chunk of this user base logs on to fashion portals and online stores in order to fulfill their lifestyle shopping needs. Consequently, there is an inherent need for the industry to make its apparels and other fashion products and accessories more presentable. This has given opportunities to scores of aspiring models to be online mannequins and with them photographers and artists to make a career out of it.


Myntra has emerged as a serious player in the Indian e-commerce sector over the years, providing employment to enthusiasts in different departments. It has a full-fledged team of photographers, stylists, designers, models, and other support staff from logistics and supply chain departments, who are all products of the ever-increasing scope for opportunities in the e-commerce industry.

Related Articles

Vinod, Discovering the Little Joys of Life as a MENSA Partner

MENSA has given Vinod a great opportunity to put his free time to use, while earning an additional income.

Standing Taller Than Ever as a MENSA Partner: Ram

One of the proudest moments of Ram’s life was when he participated in Indian Idol a few years ago. He sang his way to....

MENSA Program Fuels Dreams for Small-scale Shopkeepers like Anil and Sathish

People usually take up a part-time job for an additional source of income. But a great deal is when one can leverage....

Myntra Partners with Local Tailors to Introduce ‘Alteration’ as a Service

Attention all Myntra lovers! India’s leading online fashion shopping destination has added ‘Alterations’ as a....

55-Year Old Maria Is Empowering Herself With One Myntra Delivery At A Time

Like countless other women in India, Maria Tony gave up the private job she had started doing, once she had children.....

Meet Saritha, a Basketball Coach and the Earliest Woman Member of MENSA!

This woman straps on her shoulders a Myntra bag full of packages to be delivered and heads out on her scooty with a....

Marrying Traditional Art Forms With A Modern Fashion Sensibility: Taavi

The Indian handicraft and textile industry goes back a long way and after agriculture, has been a major source of....

Myntra Enters The Limca Book Of Records For The Largest Clothes Collection Drive For A Cause

The Limca Book of Records 2019 has a new entrant and it’s none other than Myntra! The Myntra Fashion....

Myntra’s Unforgettable Journey To Mandla Unfolds

Mandla – a small town in Madhya Pradesh, a typical village set-up. What is anything but typical is the fact that....