The E-Commerce Army

What makes India’s e-commerce the next big thing? Is it the fact that in spite of being barely 10 years old, it is already sized at $10 b and expected to swell up to a whopping $200 b by 2020? Certainly, yes. But what is the one big takeaway? It is job creation, at a defining level.

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The Indian e-commerce industry has given jobs to an army of industry professionals who are flourishing under its umbrella. Be it amateur photographers, models, stylists, make-up artists or delivery boys, the e-commerce industry has embraced them all.

There has been a substantial increase in the turnover of e-commerce businesses in last couple of years which has given the job market a further impetus. According to a recent Assocham report, 2.3 lakh jobs are likely to be created this year in the online retail sector of the e-commerce industry. Students from top business schools are vehemently taking to the e-commerce sector and hence transcending beyond traditional arenas like consulting and financial service jobs.

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India has a robust internet penetration with nearly 150 million internet users. A large chunk of this user base logs on to fashion portals and online stores in order to fulfill their lifestyle shopping needs. Consequently, there is an inherent need for the industry to make its apparels and other fashion products and accessories more presentable. This has given opportunities to scores of aspiring models to be online mannequins and with them photographers and artists to make a career out of it.

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Myntra has emerged as a serious player in the Indian e-commerce sector over the years, providing employment to enthusiasts in different departments. It has a full-fledged team of photographers, stylists, designers, models, and other support staff from logistics and supply chain departments, who are all products of the ever-increasing scope for opportunities in the e-commerce industry.

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