The End Of Reason Sale Kicks Off

Myntra CEO, Ananth Narayanan, says the 4th edition of the End of Reason Sale (EORS) starting tomorrow will break all records of size, scale, discounts on offer, number of brands, expected revenue and acquisition of new customers.

In an interaction with ET Now, Narayanan is confident that with a curated collection of brands and enticing deals for customers, meticulously planned supply chain capacity, and a lot of traction expected from women shoppers as well as Tier II and Tier III markets, this weekend is going to be one of Myntra’s best!

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