The iconic, Dorothy Perkins, Nasty Gal, and Boohoo are now on Myntra; We Spoke to the Leading Ladies that ‘Made it Happen’
It’s through fashion that we express our own unique selves; in ensembles that reflect our mood, and styles that bring out our true personalities. Whether you want to go for a bold and fearless look or adorn a timeless piece or go for something new and trendy this season, the UK-based iconic fashion brand, Boohoo Group has something for you.
Launched right before EORS-17 on Myntra, the Boohoo Groups forays into the Indian market for the first time ever, bringing its much-loved brands boohoo, Nasty Gal, and Dorothy Perkins to the fashion-forward customers in the country. With a strong presence in more than 100 countries, including the USA, UK, France, and Australia, the three brands, housed under a dedicated Online Brand Store (OBS) on Myntra, are all set to sweep Indian shoppers off their feet.
Uninhibited Freedom – that is what boohoo, Nasty Gal, and Dorothy Perkins’s styles are all about. Donning their favorites from the Boohoo Group, the leading ladies from the International Brands team on Myntra talk about their definition of uninhibited freedom, the unique personalities of the brands, and what is on their wish list this EORS.
Business Head, International Business, Marketplace and Omni at Myntra, Jayanti Ganguly is all for a style that is graceful and yet makes an impact. The three brands, according to her, have something for everyone. “While boohoo emphasizes on being fashion ready for every occasion and is catered towards millennials, Nasty Gal showcases fresh, edgy and bold styles that are apt for fashion-conscious Gen Z consumers, whereas Dorothy Perkin’s collection is targeted towards the evolved fashionistas, who enjoy chic, timeless and contemporary pieces in their wardrobe,” she says.
She adds “I have wishlisted a few outfits from DP and Boohoo this EORS.”
Director, International Brands at Myntra and multi-tasking pro, Manika Mittal believes in being a 100% authentic version of yourself. In love with Dorothy Perkin’s timeless elegance, she adores the little playful details in its pieces. This EORS, her eyes are on tops from Dorothy Perkins, classy dresses from boohoo, and warm knits from H&M, among others.
Senior Manager of International Business Strategic Alliance at Myntra, Swati Goyal has a keen eye for legendary global brands and she loves collections of versatile, feminine, and elegant styles from Dorothy Perkins. This EORS, Swati plans on shopping for midi dresses and wrap tops from Dorothy Perkins and some chic heels from boohoo.
Manager, Category Management at, Myntra, a NIFT Gold medallist, and a Yoga enthusiast, Rutuja Mahajan loves styles that are bold and unapologetic – exactly why boohoo’s range is right up her alley. And what’s in her EORS wishlist? “Apparel from brands like Boohoo, Mango, and Marks & Spencer. Also festive wear from a few Indian labels,” she quips.
Saloni Chirania from Myntra’s International Business Development team is representing Nasty Gal, a brand that aligns with her edgy and vintage sense of style. In her EORS wishlist, Saloni has dresses from Nasty Gal, heels, bags from Mango and accessories from H&M.
Bhaswati Panda, Senior Officer, Category Management at Myntra loves the fresh and vibrant styles from Nasty Gal. Their subtle sequins and flowy silhouettes are what she admires most about Nasty Gal’s range of clothing. This EORS, Bhaswati wants to get her hands on jackets and tops from brands like boohoo, NA-KD and Trendyol.