The sustainable fashion brand scales new heights with Myntra. Here’s the story!

Ankit Saxena, Founder, Prakrti, & Myntra’s partner, has always been a nature lover. His drive to contribute to the environment paved the way for Prakrti, a nature-inspired sustainable fashion brand that has reached new heights with Myntra. The brand offers a wide range of Kurtis, dresses, top wear, nightdresses, and more, all made with recycled and organic fabrics. They also collaborate with local artisans to revive the languishing art forms and help them reach every nook and corner of India. Prakrti grew exponentially after it started selling on Myntra and EORS 14 was a game-changer for the brand as it witnessed a tremendous sales growth of over 220 percent. The resounding success has motivated the team to put their best foot forward for the upcoming EORS 15. The brand is also a part of Myntra for Earth store, and Myntra has recognised Prakriti as the most sustainable brand at the Myntra Marketplace EORS Awards, July 2021.

Watch the latest episode of Masterstroke to know more about Prakriti’s journey with Myntra and their plans for the upcoming End Of Reason Sale.

 

 

The Journey of Prakrti, the Sustainable Fashion Brand

“For me it’s not about the work money and a business flow. I just wanted to do something more than that. Being a nature lover, I always want to contribute to the environment this idea led to the foundation of Prakrti. Prakrti believes in nature-inspired style. We think sustainability is the future, so we are working on recycled fabrics and organic fabrics to establish Prakrti as a sustainable lifestyle brand.” says Ankit.

And now that you are aware of the Prakrti story, go ahead and check out their offerings on Myntra, for we are sure you would love them.

Related Articles

Sibling Revelry : These Entrepreneurs Show Us How It’s Done

On the occasion of Rakshabandhan, these siblings turned business partners share their stories.

SASSAFRAS Looks Forward to an Exciting EORS-16

The brand has big plans for the 16th edition of the End of Reason Sale.

Ahead of EORS 16, Myntra Hosts Webinar for Brand Partners to Help Scale Up Business

The webinar covered the new and upcoming initiatives for our brand partners.

Rubans: A Story of Sheer Grit and Perseverance

Chinu Kala, founder of the jewelry brand shares her journey with Myntra.

The Story of Pashmoda, the Leading Shawl Seller on Myntra

The brand started its journey with Myntra in 2020.

Myntra Brand Partner Vanca Eco Takes a Unique Approach to Sustainability

From using sustainable fabrics to shipping their products in recycled packaging, the brand takes an array of measures focussing on slow fashion.

Yelloe: The Journey of the NIFT Graduate Who Built a Brand from Scraps

Rahul Gupta, Myntra’s Brand partner and co-founder of Yelloe Design reveals his story.

Panchhi: The Myntra Seller Who Defied All Odds to Build a Thriving Business

Rohit Goyani, founder of the ethnic wear brand, Panchhi, shares his journey with Myntra so far.

Success beyond their dreams: Here’s how the dynamic husband-wife duo of Mokshi scripted their success with Myntra

The brand clocked 100 percent growth in just a year.

Story@Home: A Software Engineer’s Journey to Entrepreneurial Success with Myntra

When Ankit Rungta, founder of home decor brand Story at Home, decided to expand his business by partnering with Myntra,....