The sustainable fashion brand scales new heights with Myntra. Here’s the story!

Ankit Saxena, Founder, Prakrti, & Myntra’s partner, has always been a nature lover. His drive to contribute to the environment paved the way for Prakrti, a nature-inspired sustainable fashion brand that has reached new heights with Myntra. The brand offers a wide range of Kurtis, dresses, top wear, nightdresses, and more, all made with recycled and organic fabrics. They also collaborate with local artisans to revive the languishing art forms and help them reach every nook and corner of India. Prakrti grew exponentially after it started selling on Myntra and EORS 14 was a game-changer for the brand as it witnessed a tremendous sales growth of over 220 percent. The resounding success has motivated the team to put their best foot forward for the upcoming EORS 15. The brand is also a part of Myntra for Earth store, and Myntra has recognised Prakriti as the most sustainable brand at the Myntra Marketplace EORS Awards, July 2021.

Watch the latest episode of Masterstroke to know more about Prakriti’s journey with Myntra and their plans for the upcoming End Of Reason Sale.



The Journey of Prakrti, the Sustainable Fashion Brand

“For me it’s not about the work money and a business flow. I just wanted to do something more than that. Being a nature lover, I always want to contribute to the environment this idea led to the foundation of Prakrti. Prakrti believes in nature-inspired style. We think sustainability is the future, so we are working on recycled fabrics and organic fabrics to establish Prakrti as a sustainable lifestyle brand.” says Ankit.

And now that you are aware of the Prakrti story, go ahead and check out their offerings on Myntra, for we are sure you would love them.

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