TOMS And Meters/bonwe Tap The Indian Fashion Market With Myntra
TOMS made its presence felt in India long before it started selling shoes here. Thanks to TOMS, over 25,000 women in India have been able to access safe birth kits and training from skilled birth attendants; TOMS has played a significant role in the education and school feeding programmes for children in India; the company has even helped restore sight for many visually impaired people.
But wait, what has a footwear company got to do with restoration of sight, safe birth and education? Well, it began as a simple idea, but turned into a powerful and unique business model for TOMS. Through the concept of One for One®, the company delivers a pair of shoes to a child in need, for every pair of shoes sold by the company. It has delivered over 60 million new pairs of shoes to the needy across several countries.
Entering the Indian market with its flagship product for the first time and exclusively through Myntra, TOMS is offering a variety of footwear styles for men and women, from everyday men’s shoes like Paseos to fun and flirty strappy wedges. TOMS will feature an exquisite range of over 120 varieties in footwear including slip-on shoes, boat shoes, sneakers and sandals at an average price point of rupees 4,500 on Myntra.
At the same time, Meters/bonwe, founded in 1995 and with over 100 stores in China, is also making its debut in India, exclusively with Myntra.
Shoppers on Myntra can look forward to a stylish collection of Meters/bonwe men’s polo t-shirts, t-shirts and shirts; for women, it brings trendy and chic jeans, dresses and t-shirts that are sewn to perfection, both guaranteed to provide remarkable comfort along with latest trends and designs.
The launch of these brands on Myntra further strengthens its hold on the international brands category. “We are the preferred partner for top international brands looking at establishing their base in India. The introduction of TOMS and Meters/bonwe will further boost our foothold in the branded footwear and apparel segment,” said Myntra’s CMO & Head, International Brands Business, Gunjan Soni.
Myntra now houses over 30+ top global brands making it the go-to destination for all fashion needs of individuals.