At Myntra, we thrive on driving unique collaborations and partnerships in our endeavour to bring the trendiest styles to our cohort of diverse shoppers. The latest addition to our evolving fashion-in-trend portfolio is none other than the Gen Z favorite London-based brand Urbanic! With thousands of contemporary styles including the much-loved and popular Y2K inspired pieces, Urbanic acts as a link between imagination and reality for young fashion experimenters by offering the snazziest styles.

The collaboration between Urbanic and Myntra gives an edge to one of the world’s biggest bases of Gen-Z fashion shoppers as it creates wider accessibility, especially with Myntra being the preferred launchpad and platform for fashion brands in engaging with digitally native audiences across the country.

Young India’s emerging favorite, Urbanic, has created a social media furore with it’s offbeat influencer marketing strategy by leveraging nano and micro content creators to touch upon their affordable price points, super ‘grammable styles and attractive global designs. With classic denims, flowy floral dresses, cool blouses in tie and dye prints to jackets and stylish swimwear, Urbanic is now offering an array of products to Myntra. One of the USPs of Urbanic is its clothing line inspired by Gen Z’s favorite Y2K fashion that takes inspiration from iconic trends of the early 2000s including flared denims, low rise jeans, babydoll t-shirts, and beaded accessories.

Featuring over 2500 styles, Urbanic went live on Myntra on September 1, and for obvious reasons, we’re ecstatic! With an array of items such as denims—distressed, skinny, patchwork and many more, cut-out dresses, psychedelic prints, animal prints, lounge wear, gym wear etc,

Urbanic is bringing to Myntra’s customers apparel and accessories at an affordable price point.

Urbanic is also known to have helped fuel the comeback of everything Y2K. The collection on Myntra is the perfect opportunity for you to jump on to the bandwagon! Keep an eye out for the flared pants, cropped tops, funky shades and beaded accessories. Don’t forget to make the reels and click the #OOTD pictures for the ‘gram while you are at it!

Together with Urbanic, Myntra aims to reach various cohorts of fashion-conscious millennial and Generation Z shoppers by creating relatable content and offering styles that help them express their individuality and be their authentic selves. Myntra team members are super excited about the onboarding or Urbanic. Read on to know why.

Together with Urbanic, Myntra aims to reach out to those who are owning and revolutionizing the digital space with their experiments with fashion, defying the ‘ideal body type’, and breaking gender norms. They are highly commended for their efforts to make fashion, and style synonymous with comfort, individuality, and courage. Leveraging the community built by Urbanic via the hashtag #UrbanicSquad, their trendsetting collection, and Myntra’s consumer base, tech stack, and omnichannel services, the cohort of the youth is sure to find their calling, all at affordable price points.

Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to be joining forces with Urbanic to bring the best of fashion-in-trend to our thriving base of young shoppers. Our dedicated brand store for Urbanic will enable easy discovery of the brand’s proposition under one roof for our fashion-conscious customers while offering a personalised shopping experience. Myntra’s hassle-free returns, differentiated customer experience and impeccable service are sure to enhance the shopping experience for Urbanic’s community of trendsetters.”

Damini Puri, Associate Director, Category Management added, “This launch has been one of the most sought after on Myntra and we are ecstatic to have received such a great response. The collaboration with Urbanic aims to bring in the most trendy and fashionable apparels to the GenZ audience at affordable prices. As we continue to build the brand, we look forward to enhancing the shopping experience for this new consumer base.”

Explore the Urbanic collection here.