Wearing your Superheroes

We never quite grow out of our favourite cartoon or superhero characters, do we? Be it Tom & Jerry, Disney, Archie, Garfield, Snoopy, Star Wars or the entire brigade of Marvel and DC Comics, there is always something fascinating about them.

Caps, t-shirts, accessories and even footwear quite commonly sport these characters, and companies are in fact exploring and expanding opportunities in the licensing arena. In line with changing dynamics of retailing in India, e-commerce channels have become one of the most important ways to market licensed products.

Few months back while unveiling the Disney collection for Anouk on Myntra, celebrity stylist Aki Narula said that “Indian apparel has seen a great deal of experimentation over the past few years with contemporary motifs, asymmetrical cuts and free flowing designs finding their way into Indian wear representing the changing taste of Indian women. I am very inspired to see the interpretation of the iconic Mickey Mouse character on Indian wear.”

Anouk_Disney_mickey_mouse

This is true for not only Anouk or women’s apparel, but for another in-house brand Kook n Keech as well, which is known for its quirky, fun and humorous style of designs. Around 40-50 percent of the brand’s collection comes under the licensing umbrella, according to Kook n Keech AVP, Parag Saxena, with Disney being the major licensor. Character licensing such as Archie Comics and Garfield, and licensing music related content in agreement with Universal Music Group, are also in the pipeline for the brand.

Not too many brands are known to operate in the licensed footwear space and this has been one of the top performing categories in Kook n Keech. For instance, don’t you think Star Wars fans would be psyched to don some really cool Darth Vader flip flops, if given a choice?

Star_Wars_flipflop

We often end up identifying creative and quirky choices with certain personalities. Many a time it brings out the child in us, or becomes a unique way of expression. With choices that go beyond just apparel, consumers are happy to cash in on the growing trend.

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....