Wearing your Superheroes

We never quite grow out of our favourite cartoon or superhero characters, do we? Be it Tom & Jerry, Disney, Archie, Garfield, Snoopy, Star Wars or the entire brigade of Marvel and DC Comics, there is always something fascinating about them.

Caps, t-shirts, accessories and even footwear quite commonly sport these characters, and companies are in fact exploring and expanding opportunities in the licensing arena. In line with changing dynamics of retailing in India, e-commerce channels have become one of the most important ways to market licensed products.

Few months back while unveiling the Disney collection for Anouk on Myntra, celebrity stylist Aki Narula said that “Indian apparel has seen a great deal of experimentation over the past few years with contemporary motifs, asymmetrical cuts and free flowing designs finding their way into Indian wear representing the changing taste of Indian women. I am very inspired to see the interpretation of the iconic Mickey Mouse character on Indian wear.”

wear your superheroes

This is true for not only Anouk or women’s apparel, but for another in-house brand Kook n Keech as well, which is known for its quirky, fun and humorous style of designs. Around 40-50 percent of the brand’s collection comes under the licensing umbrella, according to Kook n Keech AVP, Parag Saxena, with Disney being the major licensor. Character licensing such as Archie Comics and Garfield, and licensing music related content in agreement with Universal Music Group, are also in the pipeline for the brand.

Not too many brands are known to operate in the licensed footwear space and this has been one of the top performing categories in Kook n Keech. For instance, don’t you think Star Wars fans would be psyched to don some really cool Darth Vader flip flops, if given a choice?

Star_Wars_flipflop

We often end up identifying creative and quirky choices with certain personalities. Many a time it brings out the child in us, or becomes a unique way of expression. With choices that go beyond just apparel, consumers are happy to cash in on the growing trend.

Related Articles

5 Amazing Raksha Bandhan Gift Ideas 2022

The joy of surprising your siblings and cousins with gifts on Raksha Bandhan is an exciting and alluring experience.....

Types of Raincoat you can Invest in this Monsoon 2022

After our enlightening monsoon footwear series, we thought we should talk about the different rainwear that will allow....

Top 5 Types of Footwear for Monsoon

Monsoon has already hit the bay, and it is time to enjoy the windy weather with full enthusiasm. Engross yourself in....

Best Designer Lehengas for Women to Stand Out on All Occasions

Lehengas are a blend of traditional and contemporary elements, helping one make a fashion statement on any occasion, be....

5 Types of Sherwani for Men to Choose the Best Wedding Outfit

It is your big day and it’s time for you to set some major wedding outfit goals by putting your best dressed self....

5 Best Valentine’s Day Gifts for Him and Her

The month of celebrating love is here, and many of us would have already planned fancy ideas to shower affection on our....

A Step-by-Step Guide for Bridal Makeup

Is your wedding day near? Or is a close friend getting married soon? Whichever the case may be, firstly,....

5 Best Mangalsutra Varieties for Weddings

Weddings are vibrant and full of celebrations and rituals like pujas and saat pheras (the seven steps). All of these....

Top Unique Diwali Gifts For This Festive Season 2021

Send A Memorable Diwali Gift this Year This Diwali, let go of basic gift ideas and send something meaningful to your....

Five Beauty Essentials Every Woman Must Own

Whether you are just about to start college or your first job or maybe you already are a 9–5 veteran, having the....