Welcoming Forever 21, Exclusively on Myntra

Do Won Chang and his wife Jin Sook moved to California in the early 1980s with a dream to make it big in the retail business. After going through their fair share of initial struggle, the couple decided to get into the garment business with a 900 square foot store in Los Angeles in 1984 called Fashion 21. That was just the beginning!

Today the brand, which was renamed Forever 21, is one of the most searched for fashion brands on the internet, and now it is available to fashionistas exclusively on their Myntra App. Forever 21 struck all the right chords with the young and the fashionable, right from its initial years.

forever_21

The ever popular brand is already creating ripples on the Myntra app, with over 100 styles sold within couple of hours of the launch! The brand has debuted on the app with its winter collection, which carries an array of colourful prints and patterns, printed tops, footwear, sunglasses, bottom wear, lingerie and accessories.

Speaking on the launch, Prasad Kompalli, Head – eCommerce Platform, Myntra, said “Launch of marquee brands such as Forever 21 reinforces our leadership position as a major House of Brands. Forever 21 has always enjoyed undivided consumer love by offering international trends right from the catwalk.” He adds, “With this new addition, it strengthens our belief in great fashion selection, our ambition to be the destination for biggest brands and our mission to help people look good.”

forever_21_myntra

Pleased to announce the beginning of a long mutual relationship with Myntra, Timmy Sarna, Managing Director, DLF Brands said, “Forever21 is a natural choice to kick off this venture as it is one of our most popular brands. We believe that our products bring a lot of joy to many people. This partnership will ensure that our products reach all the corners of India where we don’t have a retail presence.”

So, what are you waiting for? Indulge into a collection that will be a joy forever!

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....