When The T-Shirts Spoke For Themselves!
Back to The Future: The year was 1985 and the lead of the movie, Marty, makes a quick visit to 2015 in the time machine the mad doctor had created. In
In an age where Artificial Intelligence (AI) and Augmented Reality (AR) are leading various kinds of innovation, the possibilities of applying technology to fashion is endless. As a leading innovator that works on the cusp of fashion and technology, Myntra is transforming the role of tech in fashion designing. It is not only disrupting the way brands are built, but is also changing the course for its private brands in the process.
*drumrolls* Presenting to you, Myntra’s very own brand, Roadster that has taken its outdoorsy lifestyle philosophy a notch higher by introducing Augmented Reality T-Shirts (AR Tees), aka the “talking
This new range has been developed in-house by Myntra’s own Innovation Labs. Although talking tees appear as normal graphic tees, it has in it, a readable AR code that the Myntra app can read and bring the graphic to life. Viewers get a taste of the concept through sounds and visuals of being on the road, with each graphic design bringing to life the brand’s philosophy of hitting the road and creating experiences through a simple shake of the phone, or by aiming the device at the AR reader on the shirt.
How cool is that? We don’t just believe in keeping pace with consumer expectations, but forming them, raising the standards, and delivering on those!
From an experienced